Organized by : American Marketing Association of West Michigan
President - Lisa Young, BIFMA
President Elect - Jason Dodge, Black Truck Media
VP Volunteers - Kristen Myers-Chatman
Secretary - Shannon Cunningham, Smith Haughey Rice & Roegge
Treasurer - Heintzelman Accounting Services www.hasgr.com
How do we make email that people love?
We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post conversation metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radica... Read more