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Seminar on Email Marketing: The Gift that Keeps on Giving

Event in Grand Rapids

Goei Center


Organized by : American Marketing Association of West Michigan

President - Lisa Young, BIFMA

President Elect - Jason Dodge, Black Truck Media

VP Volunteers - Kristen Myers-Chatman

Secretary - Shannon Cunningham, Smith Haughey Rice & Roegge

Treasurer - Heintzelman Accounting Services

Activities Grand Rapids / Description

How do we make email that people love?

We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post conversation metrics, as well as a love/hate relationship with all emails. To solve this problem, we need to rethink how we connect with people via their inboxes, radica... Read more

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